LUCA stands for Last Universal Common Ancestor, reminding us that all life on Earth shares a common origin.
I believe many of today’s global challenges, including the climate crisis, stem from a fractured relationship between humans and nature. This disconnection is reflected in how businesses communicate and operate.
At LUCA, I simplify complex, jargon-heavy ideas into clear, impactful communication that helps businesses reconnect with their audiences, grow their brands, and create lasting change. By bridging the gap between people, nature, and business, I aim to foster a more sustainable, purpose-driven future where business success aligns with a healthier planet.
About Me
I’m TJ, and I’m on a mission to mend the relationship between humans and nature.
With experience ranging from leading Super Bowl campaigns on the agency side to building startup brands from the ground up, I’ve worked across the full spectrum of marketing and business strategy. I’ve helped raise funding rounds, developed sales collateral, grown social media followings, and created impactful content — working with budgets from $0 to millions.
I believe in the power of creativity and storytelling to drive change and growth. My approach starts at the foundation of your business, ensuring internal communication is aligned before building an external presence that can resonate with your audience.
Clarity is key. My mantra is: with clarity comes consistency, with consistency comes trust, and with trust comes sales.
Recognized By
What I Do
I specialize in transforming complex ideas into simple, powerful communication that grows your business.
Whether you need strategic marketing, content creation, or branding, my work is always aligned with your business goals and mission.
